I love Chipotle and the reason is not just they have a really good food, but they pay attention to small details. Here comes one of them. When you buy a to-go from Chipotle, they give you a paper bag, on which there are various stories. I want to share one of them since I could not find the exact story online:
“Why do we always want the best? I had to get a toothbrush the other day. Before I left my house, I searched `best toothbrush.` It seemed like the sensible thing to do.
As I typed in the search box, the autofill completed the thought immediately. I wasn’t alone in my toothbrush purchase insecurity. A flurry of articles came up with conflicting opinions and, for a moment, I felt stupid.
Every toothbrush I bought on a hunch has been fine. I’ve never been disappointed in a toothbrush. Why waste my time trying to find the best? Have you ever run into someone with no teeth and asked, `What happened?` And they replied, `Bought the wrong toothbrush. Should have done more research.` Then again I do use a toothbrush quite a bit. If you can get the best, why not?
I mentioned the dilemma to a friend. She said her dentist had given her a great toothbrush called Timbul. She claimed it was `amazing` and it `changed the game.` A game-changing toothbrush!
I went on Amazon and found it. There were 192 reviews.
First review. Five stars. `Great brushes.` From a guy delightfully named Skip Smiley.
Could I trust him? I clicked to see his other reviews.
I soon began to question Mr. Smiley’s integrity. Dude was giving five stars to everything:
A diving snorkel: `Love it.`
The book I, Alex Cross: `Great book.`
An ink cartridge: `Just fine.`
`Just fine` but still five stars? Huh? More research had to be done.
But then I thought about Skip Smiley. Maybe he figured it out. Maybe you just make confident decisions and feel great about them. Did Skip fret about which diving snorkel to buy? Doubtful. Instead of stressing out about other options and possibilities, he was swimming with his snorkel, making the best of life.
I decided to buy the toothbrush. And you know what?
It’s a great toothbrush”